Description

I was responsible for creating and pitching social statics promoting "date night" messaging for The Amateur. Inspired by my background in streaming, I looked to Hulu, Disney+, and legacy HBO Max ads while exploring the design language of the diagonal divider. I incorporated the shine from the key art and hand-drew it throughout. Given that the push was to drive urgency for date nights, I leaned into the Rami Malek teaser art for the ladies. My exploration is below, with the final approved copy landing on "Not your average spy. Not your average date night."